Sanj Aggarwal - Managing Director

Sanj Aggarwal has over ten years of professional experience in direct marketing, with specific experience in database marketing, campaign management, creative concepts, and execution. A graduate of British Columbia Institute of Technology, Sanj started his career with JR Direct Response International in Canada, where his excellent managerial skills brought him immediate professional success, leading him to join C-W Agencies as Acquisition Manager. During his tenure working with these and other companies, he acquired global marketing expertise and was responsible for bringing dynamic marketing leadership and creative savvy to mail order promotions internationally, including in such regions as the United Kingdom, Germany, France, Australia, and New Zealand.

Over the years, Sanj has lead dozens of successful product and market launches in the insurance, charity, entertainment, and catalogue industries. His extensive knowledge in multi channel marketing has assisted marketers to bridge the gap between direct mail, space/insert marketing, television, radio, and new media. Sanj's ambitious personality caught the eye of RDM, an alternative media company based in Mumbai, India. RDM's choice to "outsource for talent", appointing Sanj as Director for its Canadian office has proven to be a sound decision.

Sanj is a member of the DMA India, DMA USA, BC DMA, and an associate member of the American Marketing Association. Additionally, he has been a speaker at the annual DMA as an expert on trends of direct marketing in India. Sanj now resides permanently in Canada.