WHAT OUR LIST BROKERAGE DIVISION WILL DO FOR YOU
The List Broker plays a key role in each successful direct marketing campaign. As a
professional marketer and consultant, a Broker will provide you with indepth research into
your market, your competition and the available lists, to ensure that your specific
marketing campaign needs are met. During the list rental process, the broker's
responsibilities include research, list analysis, list recommendations, order placement,
and handling all monetary transactions.
LIST BROKERAGE RESEARCH
After evaluating your current marketing strategies, RDM will subsequently determine the
probable effectiveness of different mailing lists. Comparing various databases of lists,
including databases not available to the public, RDM will match your campaign criteria with specific list content. Additionally, when selecting lists, your broker will take into account the size of the list, cost, list selections and update frequency. Lastly the broker will analyze list effectiveness
used in previous campaigns.
LIST RECOMMENDATIONS
Our list brokerage team will make specific recommendations to you, regarding lists that
will produce optimal results. In the recommendation, the broker will provide counts for
certain geographical areas, usage information, advice on which selections to use, and recommendations on test quantities for each list presented.
ORDER PLACEMENT
Through the consultation process, your list broker will determine the order quantities for
each list. Your list broker will then place the orders for the lists and coordinate the
shipping arrangements.
We pride ourselves on the fact that our list brokers are more than list salesmen; they
are true marketing consultants. Through trust, confidence and communication, our list
brokers work with each client to create an effective marketing team.
+1 (604) 853-3035
+1 (604) 853-3036
info@regencydm.com
